Business Finance
Compare markup on cost with gross margin on selling price.
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FinTrex result
Markup Calculator
Markup on cost
75%
Gross margin on selling price
42.9%
Gross profit per unit
$30
What changes this most?
A 50% markup is not a 50% margin. Compare both before setting prices.
Sensitivity check
A roughly 10% move in unit cost changes the modeled headline result by up to 19.4% in this setup.
Markup and gross margin use different denominators.
Use the number fields, sliders, or a quick preset. You can fully clear a field while editing.
Formula
Markup equals (selling price − unit cost) ÷ unit cost × 100.
Markup uses cost as the denominator; margin uses selling price. They are not interchangeable.
Editable rates, growth assumptions, prices, fees, and percentages are planning inputs unless the calculator explicitly identifies a current source.
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