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Business Finance
Measure attributed revenue per unit of ad spend and pair it with gross-margin context.
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FinTrex result
ROAS Calculator
ROAS
3.50×
Attributed gross profit less ad spend
$11,000
Attributed revenue
$35,000
What changes this most?
Revenue ROAS can look strong while profit is weak if gross margin is low or other costs are high.
Sensitivity check
A roughly 10% move in advertising spend changes the modeled headline result by up to 0.4 in this setup.
ROAS depends on attribution and does not include all business costs.
Use the number fields, sliders, or a quick preset. You can fully clear a field while editing.
Formula
ROAS equals attributed revenue ÷ advertising spend.
ROAS measures revenue efficiency, not profit. Attribution methodology and gross margin must be considered separately.
Editable rates, growth assumptions, prices, fees, and percentages are planning inputs unless the calculator explicitly identifies a current source.
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